Today, Loblaws, the company behind grocery stores like Atlantic Superstore and No Frills announced a price freeze on more than 1,500 No Name brand items, in what they say is an effort to provide grocery-bill predictability to Canadians facing the highest food inflation in decades.
“In the weeks ahead, we’ll continue to lower prices [through PC Optimum], in our flyer, and across our stores, all designed to provide immediate relief from escalating food costs.” said Galen Weston, President and Chairman.
No Name is Canada’s second-largest food brand, offering average savings of 25% against comparable name brands. The brand has a wide assortment of essentials including apples, potatoes, butter, eggs, cheese, rice, pasta, toilet paper and paper towels.
“Effective today and until the end of January 2023, No Name product prices will be frozen. Food prices have risen rapidly over the past year, with increased suppliers’ costs due to fuel, labour, weather and global conflict, which are passed to retailers, and reflected on grocery shelves.” said Loblaw’s in a statement.
Loblaws also says it has increased its support for food charities, adding hundreds of thousands of dollars to food banks and food recovery programs.