Nova Scotia Buzz
Nova Scotia launched a new tourism marketing campaign today, March 6 that encourages people to spend their vacations and tourist money in our province.
The campaign called, Your Ocean Playground, is designed to help build on the tourism industry’s recovery which began in 2022. The campaign runs through the end of the summer in Ontario, Quebec, Connecticut, Maine and Massachusetts. The province is also advertising in Germany, the United Kingdom and here at home.
Canadians, Americans and Europeans will see the campaign on television, billboards, social media and beyond. The ads highlight the best things to do and see in all areas of Nova Scotia.
WATCH: Nova Scotia – Your Ocean Playground
The ad series focuses on a couple travelling all 13,000 kilometers of our coastline.
“We saw visitors coming back in large numbers last year and we’re already seeing strong bookings for 2023.” said Dennis Campbell, CEO, Ambassatours Gray Line. “Provincial marketing helps create interest in Nova Scotia and once visitors get here, we have the opportunity to show them the time of their life to keep them coming back.”
The province welcomed 1.9 million visitors during 2022 and this year the government is spending a total of $8.6 million to market Nova Scotia tourism.
