Tim Horton’s Launches New Richer Coffee To Win Customers Back

Tim Horton’s has begun serving a new and apparently improved Dark Roast coffee which is brewed from 100% premium Arabica beans. This new coffee is a reflection of customer feedback and wishes for bolder flavours.

“Guests liked our previous Dark Roasts for their smoothness and flavour, but given the quality of the beans we source, we knew we could — and should — make our new Dark Roast bolder than ever before,” said Kevin West, Head of Coffee Operations.

The launch of the new blend comes after two previous versions of their Dark Roast were not strong enough for customers.

“The amount of work that went into developing this new Dark Roast was really incredible.” – Kevin West, Head of Coffee Operations

The first Tim Hortons opened in Hamilton, Ontario in 1964. In 2014 the chain was bought by Burger King for $11.4 billion. The coffee restaurant became a subsidiary of Canadian holding company, Restaurant Brands International, which is majority owned by Brazilian investment firm 3G Capital.

You can try the new coffee beginning today at locations nationwide.

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