Sobeys is introducing in-store farming to Nova Scotians and Canadians. Empire’s family of brands is partnering with Infarm, one of the world’s most advanced and fastest-growing in-store farming platforms, to grow and harvest a range of fresh produce in select Sobeys, Safeway and Thrifty Foods stores across Canada.
One of these in-store farms will be at a so far undisclosed Halifax location growing hyper local plants for customers.
Each vertical farming unit is a stand-alone ecosystem, enabled by machine learning and AI technology, that creates the optimum environment required for plants to flourish.
The in-store farms produce fresh, nutritious and flavourful produce all year round without the use of chemical pesticides. The vertical farms use 95 per cent less water, 90 per cent less transportation and 75 per cent less fertilizer than industrial agriculture.
“Our goal at Empire is to be the fastest-growing and most innovative retailer in Canada. As we strive to achieve that goal, we continuously seek out first-to-market opportunities,” said Niluka Kottegoda, Vice President Customer Experience, Sobeys Inc. “Our partnership with Infarm is unique in Canada and offers our customers a world-leading urban farming solution. The products we will offer in store are unique to customers in urban communities. We’re excited to test and learn with our customers along the way.”